The Noise ColorFit Mighty smartwatch is available for purchase on Flipkart and GoNoise and comes in six color options - Jet Black, Clam Blue, Forest Green, Burgundy Wine and Silver Grey.
The new GizFit Flash comes in four colour variants - Black, White, Red and Blue. It has become available for purchase from April 21 on Flipkart.
Fire-Boltt claims that the Rock smartwatch lasts up to seven days on a single charge under normal mode and up to 15 days on standby. It is powered by a 260 mAh battery.
However, according to the listing on the brand’s website, the Wave Armour is now priced at Rs 2,299. The smartwatch is available in two color options Olive Green and Active Black. The smartwatch can be purchased on Amazon and boAt's e-store in India.
The smartwatch category in itself declined by 17% in the quarter. Apple’s shipments declined 17% yet it remained the market leader with a 27.5% market share. Google’s Pixel Watch helped it to rise to second place with an 8% market share.
Fire-Boltt Astro comes with a price tag of Rs 2,499 and it comes in black, silver, blue, pink, dark grey and gold black colour options. Customers can purchase the Fire Boltt Astro smartwatch online from Fireboltt.com and Amazon.in.
Fire-Boltt said that its latest wearable offers more than 120 sports modes including running, swimming, and cycling, along with heart rate and blood oxygen level sensors and various other health features. It also supports AI voice assistants like Siri and Google Assistant and has smart controls to track the weather, play games, get reminders, and music playback along with camera controls.
“The plan is that we will be starting exports from India from February, because we have a huge capacity that we have built here. The plan is now to start sending the indigenised lineup to other countries,” said Arnav Kishore, CEO, Fire-Boltt.
While the hardware play is getting saturated as brands try to maintain the affordable pricing of the products in a bid to lure fresh users, Noise, Fire-Boltt and Boat are investing in the software side to differentiate.
On competition from Apple in the smartwatch segment, Chen said that it will further grow the market and increase awareness about high-quality smartwatches in the market.
According to Android Central, the company has teamed up with Google designers to bring changes to the companion app for its hybrid smartwatches.
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